The Northampton Town Community Trust is partnering with Cif on a mission to reboot the beautiful game for thousands of young people from disadvantaged backgrounds and inspire on-pitch confidence through the restoration of used football boots.
Teaming up with England and Chelsea footballer Cole Palmer, we’re aiming to provide ‘free kicks’ to budding young players in Northamptonshire, helping them to feel pitch ready.
After conducting research with UK-wide sports charity Sported, Cif found that 97% of their community sports groups believe that their young players feel more confident playing sports when they have the right kit. However, a staggering 98% of group leaders agreed that the cost of new football boots is a cost-of-living challenge for their families.
Something needs to change. Using the power of our community, we will be collecting even the dirtiest of boots to be cleaned and re-distributed across the UK using Cif, ready for young football players ahead of the 2024/25 footy season.
To provide more opportunities for young players to get on the pitch, we need your help -our fans. To donate any of your old boots to a good cause please bring them to the club shop this summer.
Ygor Santos, Fan Engagement Officer at the Northampton Town Community Trust said: "From the grassroots to the professional level, every young player deserves the chance to feel confident, supported, and equipped to pursue their passion for football. Together with Cif, we're making that vision a reality."
"At the Northampton Town Community Trust we firmly believe that every young player, regardless of background or circumstance, deserves the opportunity to pursue their footballing dreams with confidence, support, and the necessary equipment. It's not just about kicking a ball, it's about fostering a sense of belonging, instilling values of teamwork and resilience.”
Please join us in our mission and donate your used football boots at your local collection points or by ordering a postage bag.
For more information, please email Ygor.Santos@ntfc.co.uk or visit cifkicks.promotigo.net
