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Cobblers announce new esports partnership

7 October 2020

The expanding world of esports is something Northampton Town Football Club have worked on for the last 2 years.

To develop the club's esports presence further, the Cobblers have decided to partner with Forg4mersake to build the club's esports presence. Forg4mersake are experienced professionals in esports specialising in brand activations and strategy developments. They deal with all levels from casual to professional esports, they also have their own established Professional FIFA esports team Forf1fasake.

Northampton Town believe esports is an established part of the football club's future. Even though esports adds many benefits to the football club, the club also see this partnership as beneficial to the town of Northampton, as esports will allow the club to further strengthen our relationships with the University of Northampton, digital Northampton, local businesses and young people to create further opportunities.

The club's strategy starts with the Game title FIFA 21, with plans to broaden into other games in the future.

“Esports is a project we’ve worked on for 2 years and felt that now was the right time to take a more strategic approach to identify how we grow on what we’ve achieved so far," said the club's Commercial Director Caroline Lucy.

"With a continuing partnership with the University of Northampton and the work which Digital Northampton are doing, we are excited to see where this collaboration takes us.”

Kieran Sanford, CEO of ForG4MERSAKE, added, "I think this activation with Northampton Town Football Club really sets a precedence for esports among football clubs. The commercial and marketing team at the club are very passionate about esports which is an fantastic example of the club's vision as it is suited around preparing for the future and showing the versatility of the football club's brand.

"My team and I look forward to working with the club on esports and evolving it into the town of Northampton as working in and with the local community is a huge priority for myself and the football club."

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