Royal & Derngate is embarking on a new two year partnership with Northampton Town Football Club to work together on cross promotion of activities at the two organisations.
Building on the partnership which saw the theatre bring multi-media production The Twelfth Player to life at Sixfields Stadium last summer, Royal & Derngate and the Cobblers are further developing their working relationship, with the football club becoming a member of the theatre’s Business Club for the next two years.
Joint activities get underway with a ‘Shrek Take Over Day’ at the game with the MK Dons at Sixfields on Saturday, in advance of family blockbuster Shrek – The Musical coming to Royal & Derngate in March.
The theatre is also supporting the Cobblers with their new networking club “Northampton Means Business”.
Royal & Derngate Chief Executive Martin Sutherland commented: “The theatre and the football club are both lucky to enjoy huge support from the people of Northampton. Building on the groundwork of The Twelfth Player, which saw many football fans (and people completely new to theatre) experience something different, we hope that between us we can encourage even more people to try something new this season.”
Northampton Town's Commercial and Marketing Manager Caroline Lucy added: "We are very excited about this partnership. The Twelfth Player showed how well our two organisations can work together, and we are both committed to not only showing off the best Northampton has to offer, but bringing fantastic entertainment to the people of Northampton and beyond.
"We are looking forward to working with Royal & Derngate and I am sure our supporters will benefit by attending some of the fantastic shows that the Royal & Derngate have to offer."